Behind the Brand

Ashlee Rene’, also know as The MANE Coach, is a VISIONary. She’s a renowned Hair and Self Care Coach, a wife, mom of two, and overall positive-mindset influencer. Ashlee Rene’ has taken her journey From Behind the Chair to Beyond the Chair to create The By Ashlee Rene’ Collective. A brand that represents FOCUS, INTENTION, and VISION. The brand’s mission is to encourage self-love, self-care and positive-mindset through hair, beauty and lifestyle. In her desire to spread the message that “Hair Care is Self Care”, Ashlee encourages women to become their MANE FOCUS by helping them to reimagine their personal relationships with their hair and themselves! 

Hair Care is Self Care and You Are Your MANE FOCUS!